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Arnold Clark
Central Car Auctions
UX/UI DESIGN | SOCIAL MEDIA GRAPHIC
Scotland's Leading Car Auction House
Central Car Auctions (CCA) has recently undergone a rebranding
initiative led by Arnold Clark, with the goal of expanding its digital presence and establishing itself as the UK's leading car auction house. The primary objective of this project is to design and develop a new homepage for the CCA website, along with engaging social media graphics for Facebook advertisements.
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The project aims to increase web traffic to the new CCA homepage via paid ads on Facebook and showcase CCA as an established brand and leader within the car auction industry.

DATE
Summer 2024
ROLE
Student
COURSE
HND Digital Design
DELIVERABLES
Website Landing Page
Social Media Content
Development Sketchbook
Evaluation
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